{"id":98485,"date":"2024-05-27T11:44:22","date_gmt":"2024-05-27T09:44:22","guid":{"rendered":"https:\/\/firstcolo.blackpeppers.de\/glossary\/crm\/"},"modified":"2026-03-13T00:12:07","modified_gmt":"2026-03-12T23:12:07","slug":"crm","status":"publish","type":"glossary","link":"https:\/\/firstcolo.blackpeppers.de\/en\/glossary\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"98485\" class=\"elementor elementor-98485 elementor-48639\" data-elementor-post-type=\"glossary\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449f1235 e-flex e-con-boxed e-con e-parent\" data-id=\"449f1235\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4abdec6d e-con-full e-flex e-con e-child\" data-id=\"4abdec6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46e76034 e-con-full e-flex e-con e-child\" data-id=\"46e76034\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22853202 e-con-full e-flex e-con e-child\" data-id=\"22853202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6e4ddc elementor-widget elementor-widget-heading\" data-id=\"3f6e4ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is CRM in simple terms?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e84ea9 elementor-widget elementor-widget-text-editor\" data-id=\"46e84ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM (Customer Relationship Management) describes a strategic approach through which companies systematically plan, manage, and develop their relationships with customers. The goal is to coordinate and improve all interactions with customers throughout the entire customer lifecycle. CRM does not only concern individual departments such as sales or marketing, but extends across the entire organization. Database marketing and specialized CRM software play an important role as central tools for managing customer relationships.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fbbe005 e-flex e-con-boxed e-con e-parent\" data-id=\"1fbbe005\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4760a218 elementor-widget elementor-widget-heading\" data-id=\"4760a218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamentals and Classification\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37445 elementor-widget elementor-widget-text-editor\" data-id=\"c37445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer Relationship Management is based on several management approaches, particularly Relationship Marketing, Knowledge Management, and Business Process Management. This is complemented by customer-oriented technologies. Since CRM encompasses all interactive processes with customers throughout their entire lifecycle, it is not an isolated technique. Rather, CRM can be understood as a company-wide mindset or philosophy that must be firmly integrated into business processes. The goal of this orientation is consistent customer focus across all areas of the organization.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3939961d elementor-widget elementor-widget-heading\" data-id=\"3939961d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM Objectives\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256d598b elementor-widget elementor-widget-text-editor\" data-id=\"256d598b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The central objective of CRM is to build and secure stable, mutually attractive customer relationships over the long term. At the same time, the costs for acquiring new customers and maintaining existing customer relationships should be optimized. Satisfied existing customers can also contribute to acquiring new customers through referrals. Effective relationship marketing relies heavily on dialogue and one-to-one approaches to promote interactivity and direct communication with customers.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5956e81e elementor-widget elementor-widget-heading\" data-id=\"5956e81e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM in the Customer Lifecycle\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50705160 elementor-widget elementor-widget-text-editor\" data-id=\"50705160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CRM measures begin even before the first purchase (pre-sales) and continue after the purchase in the after-sales area. Customer needs are analyzed and considered in all phases. The focus is on building deep customer loyalty based on satisfaction and trust\u2014not solely on contractual obligations.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fb99ac0 e-con-full e-flex e-con e-child\" data-id=\"5fb99ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c396f7 elementor-widget elementor-widget-button\" data-id=\"46c396f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Homepage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdcfef2 elementor-widget elementor-widget-button\" data-id=\"5fdcfef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/firstcolo.blackpeppers.de\/en\/knowledge\/glossary\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Glossary<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is CRM in simple terms? CRM (Customer Relationship Management) describes a strategic approach through which companies systematically plan, manage, and develop their relationships with customers. The goal is to coordinate and improve all interactions with customers throughout the entire customer lifecycle. CRM does not only concern individual departments such as sales or marketing, but [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":97354,"menu_order":0,"template":"","meta":{"content-type":"","footnotes":""},"glossary-categories":[],"glossary-tags":[],"class_list":["post-98485","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRM: Definition | firstcolo Glossary<\/title>\n<meta name=\"description\" content=\"CRM is essential for building stable customer relationships. 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